See what we've been up to
Great marketing isn't just creative, it's measurable.
It moves pipeline, improves visibility, and gives sales teams something worth talking about.
The work showcased here spans website builds, competitor research, go-to-market strategies, video production, and SEO, including taking sites from unrankable to 95%+.
Each project started with a real business problem and was built to deliver a tangible outcome, not just tick a brief. Browse through and see what's possible when strategy and execution work together.
CRM & ATS
JobTetris
JobTetris
JobTetris came to us with a strong product and a clear founder vision, but operating in one of the most crowded corners of the recruitment technology market. The challenge was giving them the maturity to be taken seriously by growing agencies, while retaining the approachable, human feel that sets them apart from the larger, colder platforms in the space.
The work began with market research and brand evolution, exploring how to differentiate meaningfully in a saturated ATS market. This shaped a refreshed visual identity, including new colours, updated typography, and logo refinements, before rolling out across a rebuilt website on their existing domain and platform. From there, the focus shifted to arming the sales function with the tools it needed to convert, covering go-to-market PDFs, new sales decks, webinar templates, and targeted landing pages informed by dedicated competitor research. Event planning rounded out the engagement, supporting JobTetris in showing up with confidence in the right rooms.
JobTetris came to us with a strong product and a clear founder vision, but operating in one of the most crowded corners of the recruitment technology market. The challenge was giving them the maturity to be taken seriously by growing agencies, while retaining the approachable, human feel that sets them apart from the larger, colder platforms in the space.
The work began with market research and brand evolution, exploring how to differentiate meaningfully in a saturated ATS market. This shaped a refreshed visual identity, including new colours, updated typography, and logo refinements, before rolling out across a rebuilt website on their existing domain and platform. From there, the focus shifted to arming the sales function with the tools it needed to convert, covering go-to-market PDFs, new sales decks, webinar templates, and targeted landing pages informed by dedicated competitor research. Event planning rounded out the engagement, supporting JobTetris in showing up with confidence in the right rooms.
REFERRAL SOFTWARE
RefeRec
RefeRec
RefeRec had a compelling product and real momentum, but needed the brand infrastructure and content strategy to match. The work centred on formalising their visual identity through a set of brand guidelines, bringing consistency across social media, website improvements, and video production.
On the video side, we produced three pieces, including a flagship explainer for Smart Referrals, a genuinely game-changing tool for the recruitment industry, alongside two ATS integration videos aimed at specific platform audiences. A content plan was also developed, digging into what actually matters to both recruiters and end users of the platform, rather than just broadcasting features.
RefeRec had a compelling product and real momentum, but needed the brand infrastructure and content strategy to match. The work centred on formalising their visual identity through a set of brand guidelines, bringing consistency across social media, website improvements, and video production.
On the video side, we produced three pieces, including a flagship explainer for Smart Referrals, a genuinely game-changing tool for the recruitment industry, alongside two ATS integration videos aimed at specific platform audiences. A content plan was also developed, digging into what actually matters to both recruiters and end users of the platform, rather than just broadcasting features.
missed fee finding
bobcheck
bobcheck
During the contract period, SBC operated as a fractional marketing partner to bobcheck, working closely with leadership to shape and execute the company’s marketing direction while ensuring activity remained closely tied to commercial outcomes. The engagement combined strategic input with hands-on delivery, helping the business move from ad hoc marketing activity toward a more structured approach that supported sales conversations, pipeline development, and brand credibility in the recruitment technology market.
Work focused on strengthening the foundations of the bobcheck brand and positioning, ensuring messaging clearly articulated the platform’s role in helping recruitment agencies detect missed revenue and protect placement fees. Alongside this, SBC developed supporting marketing assets and content designed to make it easier for the team to communicate the product’s value consistently across digital channels and sales interactions.
This was supported by practical marketing execution including website and content improvements, sales enablement materials, and targeted marketing activity aimed at increasing awareness and supporting lead generation, while ensuring the internal team had clearer structures and materials to continue building momentum beyond the contract period.
During the contract period, SBC operated as a fractional marketing partner to bobcheck, working closely with leadership to shape and execute the company’s marketing direction while ensuring activity remained closely tied to commercial outcomes. The engagement combined strategic input with hands-on delivery, helping the business move from ad hoc marketing activity toward a more structured approach that supported sales conversations, pipeline development, and brand credibility in the recruitment technology market.
Work focused on strengthening the foundations of the bobcheck brand and positioning, ensuring messaging clearly articulated the platform’s role in helping recruitment agencies detect missed revenue and protect placement fees. Alongside this, SBC developed supporting marketing assets and content designed to make it easier for the team to communicate the product’s value consistently across digital channels and sales interactions.
This was supported by practical marketing execution including website and content improvements, sales enablement materials, and targeted marketing activity aimed at increasing awareness and supporting lead generation, while ensuring the internal team had clearer structures and materials to continue building momentum beyond the contract period.
crm & ats
TargetRecruit
TargetRecruit
Led the international expansion of TargetRecruit's marketing function, taking the business from a US-headquartered operation into the UK and APAC markets across three years, building the commercial momentum and operational infrastructure that ultimately underpinned the company's acquisition.
Launching core infrastructure including:
• Project management system
• Sales enablement toolkits
• Full content plans
• Brand Guidelines
• Refreshed corporate website
Defined an events and content programme that positioned TargetRecruit as a credible challenger in a competitive CRM landscape. Followed this by leading the APAC launch from Sydney, conducting competitive analysis across Australia, New Zealand, Japan, Hong Kong, and Singapore to identify differentiation opportunities and building a regional go-to-market framework from the ground up. Partnered with Sales and Business Development to co-create campaigns that generated pipeline within the first six months, contributing $2m ARR in Year 1.
Scaled both functions into a cohesive international marketing operation across APAC, EMEA, and the UK, introducing executive roundtables, industry partnerships, and multi-channel ABM programmes spanning email, LinkedIn, events, postal, and web retargeting. Delivered a meaningful uplift in qualified leads within 12 months by restructuring campaign operations, sharpening qualification criteria, and embedding joint KPIs and pipeline reviews with Sales. Led a cross-regional team of four covering digital, design, web, and operations across time zones and cultures.
Led the international expansion of TargetRecruit's marketing function, taking the business from a US-headquartered operation into the UK and APAC markets across three years, building the commercial momentum and operational infrastructure that ultimately underpinned the company's acquisition.
Launching core infrastructure including:
• Project management system
• Sales enablement toolkits
• Full content plans
• Brand Guidelines
• Refreshed corporate website
Defined an events and content programme that positioned TargetRecruit as a credible challenger in a competitive CRM landscape. Followed this by leading the APAC launch from Sydney, conducting competitive analysis across Australia, New Zealand, Japan, Hong Kong, and Singapore to identify differentiation opportunities and building a regional go-to-market framework from the ground up. Partnered with Sales and Business Development to co-create campaigns that generated pipeline within the first six months, contributing $2m ARR in Year 1.
Scaled both functions into a cohesive international marketing operation across APAC, EMEA, and the UK, introducing executive roundtables, industry partnerships, and multi-channel ABM programmes spanning email, LinkedIn, events, postal, and web retargeting. Delivered a meaningful uplift in qualified leads within 12 months by restructuring campaign operations, sharpening qualification criteria, and embedding joint KPIs and pipeline reviews with Sales. Led a cross-regional team of four covering digital, design, web, and operations across time zones and cultures.
PRODUCT EXAMPLES
Sample options to move you.
Let's get you set up to scale up
BDR Activity.
Direct outreach, Socials , Email and more
Branding.
Look & Feel, Messaging, Values, Awareness strategy
Competitor analysis.
Research, on-going listening, marketing refining
Events.
Scope, Budget, Plan, Run, Follow up
Go to market.
Sales & Marketing foundations, Market research, Deployment
Outreach.
Social Media, Email Campaigns, Telemarketing, PPC, LinkedIn
BDR Activity.
Direct outreach, Socials , Email and more
Branding.
Look & Feel, Messaging, Values, Awareness strategy
PRODUCT EXAMPLES
Sample options to move you.
Let's get you set up to scale up
BDR Activity.
Direct outreach, Socials , Email and more
Branding.
Look & Feel, Messaging, Values, Awareness strategy
Competitor analysis.
Research, on-going listening, marketing refining
Events.
Scope, Budget, Plan, Run, Follow up
Go to market.
Sales & Marketing foundations, Market research, Deployment
Outreach.
Social Media, Email Campaigns, Telemarketing, PPC, LinkedIn
+ so much more
testimonials
Brendan Tremble
Founder
Sam took the time to fully understand our company, where we came from and where we wanted to go - really developing our USP in order to help us stand out in a crowded market
PJ Wooldridge
Chief Operating Officer
Working with SBC was a blessing as we had access to top marketing expertise to mature our business, digital professionals at a fraction of hiring people full time
David Clark
Founder & CEO
Thank you! Sam and the team took bobcheck to a whole new level. From a professional website, marketing materials and systems - through to strategy sessions that helped us make decisions to transform the business, go after larger clients and present a more professional face to the market.
Dave Cahill
CEO
Great visions, content and management, all turned around quickly and affordably. We've improved prospect and user outreach to fill pipeline and improve the customer-experience - looking forward for more to come
Brendan Tremble
Founder
Sam took the time to fully understand our company, where we came from and where we wanted to go - really developing our USP in order to help us stand out in a crowded market
PJ Wooldridge
Chief Operating Officer
Working with SBC was a blessing as we had access to top marketing expertise to mature our business, digital professionals at a fraction of hiring people full time
David Clark
Founder & CEO
Thank you! Sam and the team took bobcheck to a whole new level. From a professional website, marketing materials and systems - through to strategy sessions that helped us make decisions to transform the business, go after larger clients and present a more professional face to the market.
Brendan Tremble
Founder
Sam took the time to fully understand our company, where we came from and where we wanted to go - really developing our USP in order to help us stand out in a crowded market
PJ Wooldridge
Chief Operating Officer
Working with SBC was a blessing as we had access to top marketing expertise to mature our business, digital professionals at a fraction of hiring people full time
Connect to Content
Add layers or components to infinitely loop on your page.